Key Search Engine Optimisation Functions


Alt Tags
Every image used on your QuickOrder Website has an ALT tag automatically created from the image or product name – search engines use ALT tags for many types of searches.
Alt tags can be seen if you hover over an image on QOP with your mouse.
When you add images into the body text field of any page, you can add your own alt tags to them in the upload/insert image field.
Eg



Logical URLs
The URL used by your website also influences search engine ranking and unlike many other database websites QuickOrder creates logical URLs based on product and category names. This makes it easier for search engines to find specific pages or products

Example URL for a product
http://www.promoserve.co.uk/products/name/promoserve-10-user-back-office-license-inc-info-services-

Example URL for a category
http://www.promoserve.co.uk/categories/name/promoserve

Web Page Keywords and Metatags
To help your website improve its ranking for specific product categories you can add keywords to the database for each category which will be used by the search engines to find a specific product category
Eg


Category Titles
To allow your category page title to be different from your actual category title (useful if you require a long page title but do not want to show a long title in a navigation bar or category tabs) You can add a seperate title for each category in the edit section for your categories.



Page Names
Every page you create can also be named and given a specific file name to help rank with search engines



Page Meta Keywords
You can assign different mata keywords to each standard page on your website




Add Blogs via Word Press
This allows you to add lots of content to your website very quickly and easily using this well known third party software package. When added automatically relevant blogs have become a very important component of any search engine optimisation strategy. Available at an additional costs.

Different Title for Home Page
A 'home page title' box is available on the 'general setup' page to enable the home page title to be different to the rest of the site



Auto Titles & Tags
'meta tags' and page titles are auto created specific to each product in the database and each individual category. You also have this facility for any static page you create (see previous page) -

URL Format Option
Gives you the ability to decide the structure of your URL to enable them to be picked up by specific topics. Usually the sorter the better eg www.website.co.uk/promotionalpens or www.website.co.uk/promotionalpens/calicopen



Auto Product Descriptions
Are created for each product page from the USP field on the product database

301 redirects
Can be used for all companies who have built up some good SEO ranking with an existing site and are concerned about changing their URL. This helps keep Google interested in your site.

URL Re-direct tool
This tool enables you to manage any potential duplication issues which may effect your rankings and also point any URL to another URL on the site. Can be in conjunction with your Google Webmaster control panel and to perform 301 re-directs

SEO is becoming an increasingly important part of many companies marketing strategies. We do not provide specialist SEO consultancy just the tools to enable your chosen consultant to pursue their chosen strategies



Canonical URLs

Often search engines can find various URLs within a website that link to the same location eg product, this is classed as bad practice by search engines. QOP allows you to dictate to search engines, which URL format to use. Simply by changing a setting in the SEO menu.