Google Analytics


Google Analytics is a free service provided by www.google.com(external link) that offers you advanced website analysis - To use this service with STORE websites all you have to do is

a) Apply online for Google Analytics Account
b) Add the details to the Google Section in the Integration Options on your website
c) Paste HTML code into the Source Section on pages that need increased review analysis such as your shopping basket

Detailed below are some of the features offered by Google Analytics

Keyword and Campaign Comparison
Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links and keywords on Google and other search engines.

Trend and Date Slider
Compare time periods and select date ranges without losing sight of long-term trends

E-Commerce Tracking
Trace transactions to campaigns and keywords, get loyalty and latency metrics and identify your revenue sources

Visualisation
Find out which pages result in lost conversions and where your would-be customers go.

Site Overlay
See traffic and conversion information for every link as you browse your site. (no download required).

How to enter your Google Analytics details


1) Log into your Site Admin area.
2) Go to the 'Integration' tab and click on 'SEO'
3) Enter your unique analytics code in to the 'Google Analytics Code' box.

Enter the code eg. "UA-123456-78" here and the script will be added to each page on the site.

This will allow your website to interact with Google Analytics and provide all the details that Google needs to monitor activity on the website.

Google Webmaster Tools


Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google. To get started, simply add and verify your site and you'll start to see information right away.

a) Apply online for a Google Webmaster Tools Account
b) Add the details to the Google Verification Section in the Integration Options on your website

How to enter your Google Webmaster Tools details


1) Log into your Site Admin area.
2) Go to the 'Integration' tab and click on 'SEO'
3) Enter your unique analytics code in to the 'Google Verification Code' box.

You must paste in the 'meta tag' code which is provided when you are logged in to your Google Webmaster Tools account. To locate this...

  • Log in to your Google Webmaster Tools Account
  • Select 'Add Site' or 'Verify'
  • Select the 'Alternate Methods' option/tab
  • Select 'Add a meta tag to your site's home page' - you will be presented with a long bit of code e.g.


  • Copy the long digit code ONLY and paste in to your website i.e.


YwHtwmbhMJT4x-5bnPfh4flt7eg7zmxLawe4Eh348